Creating new content that leaps off the page and screen into the minds of your target audience.
Applications are a wide range of business and image-building communication vehicles including project and product descriptions, websites, direct mail, social media, news releases, articles, award submissions, calls for conference programs, and many other materials categorized as marketing collateral.
Fine-tuning existing content for greater impact, accuracy and reader comprehension.
Objective editing is the alchemy that will spin your raw material into audience gold and polish your thoughts and ideas. In addition to trimming and reorganizing content, a thorough edit will correct grammatical and punctuation errors as well as typos that Spellcheck didn't catch.
Digging deep to obtain and verify information that drives marketing content and business strategies.
Compelling content and successful business development strategies are not created in a vacuum. Research is the key to facts and figures that add context to your stories and provide a rationale for launching--or ending--a strategic initiative.
Second opinions can lead to first class products.
Candid, objective review of important external communication products such as proposals, interview presentations and conference materials is useful in identifying opportunities to reach your audience quickly, effectively and responsively.
A picture is worth a thousand words.
Imagery and graphics can be used to great effect to illustrate a point more clearly than words. To enhance the effectiveness of your content, we offer layout design, image editing and photography services.
Helping companies fly on their own.
You can do it in-house with a little boost. In addition to consulting on marketing, business development and PR strategies, advisory services encompass writing skills training, marketing information systems, event planning, and much more.
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